I grew up in the Bulgarian countryside 🌱, where books and video games were my first teachers. My path has zigzagged a bit—Journalism in Sofia, Innovation in Hungary —before landing in design.

Barcelona changed everything 🌍. A design bootcamp turned into a few years of startup life, remote collaborations with Singapore 🏙️, New York 🗽, Monaco 🌊, and a sense that the world is bigger than any one city.

Now I’m back in Sofia 🏡, happily rooted and still 0 things figured out.

Work

• ioio.tv (New York) - helped build video platforms used by NASA and Harley Davidson, crafted a design system from scratch, and shaped product direction.

• Varsity Link (New Jersey) - redesigned a social media app for athletes increasing their audience by 300% 🏅, refining the experience and revamping the design system.

• Platinium Group (Monaco) - led the full design of a new ticketing feature 🎟️, which signed new contracts, and supported clients like Formula 1, MotoGP, and Juventus FC.

• Paysafe (Sofia) - fintech native mobile solutions 📱. I was defining scope for P2P payments and cash-out features together with PMs, POs, and developers, ensuring Design System consistency. Drove usability testing and accessibility QA, boosting usability 30%, accessibility 50%, and registrations 30%

Beyond work

When I’m not designing, you’ll usually find me absorbed in podcasts 🎧 while walking in the forest, lost in a book 📚, or traveling for live concerts 🎶.

I am currently reading Super Normal: Sensations of the Ordinary, by Naoto Fukasawa and Jasper Morrison